Matt Adams is the current British Firefighter Challenge titleholder, and he didn’t just win—he set a course record with a time of 2 minutes and 11 seconds. But today, we’re going beyond the medals and into what it really means to wear the uniform.

This week, we’re joined by the incredible Emma Pursall — a qualified paramedic, first responder to 999 calls, Trek Cycling ambassador, and Budgy Smuggler UK model.

Emma shares what first inspired her to join the ambulance service, what it’s really like arriving first on scene, and the unique experiences and challenges faced by women working on the frontline. We also talk about staying fit, staying grounded, and what she’d say to her younger self — or anyone thinking of becoming a paramedic.